Module
Reports
Flexible reports with arbitrary groupings. Unlike Campaigns Statistics (date drill-down), this is a flat table with any combination of groupings.
Access
AdminNoneManagerFullTeam Lead BuyerTeamBuyerOwn
Screen blocks
- Filters — Offers, Partners, Teams, Users + date range (required).
- Groupings — multi-select and order: Team, User, Agent, Offer, Offer Group, Partner, Creative, Ad Account, Facebook Account, Country. Order = row hierarchy.
- Columns — pick metric columns (ROI, Profit, Spent, CPC, CPI, conversions…).
- Download — instant Excel download of the report (synchronous).
Functions
| Function | Description | Admin | Manager | Team Lead Buyer | Buyer |
|---|---|---|---|---|---|
| Report builder | Arbitrary groupings + metrics for the period. | None | Full | Team | Own |
| Filters & groupings | Grouping order sets the row structure; no groupings = one summary row. | None | Full | Team | Own |
| Export (Download) | Excel with current filters, groupings and a total. | None | Full | Team | Own |
Fields / metrics
ClicksInstallsRegistersFTDRDSpentCommissionSpent commissionRevenueProfitROICPICPRCFDCPCCPMCTREPCClick2InstInst2RegReg2Dep
Scenario — «Flat breakdown by offer and country»
- Pick a date range and filters (partner, offer).
- Groupings → add [Offer Group, Country] in the desired order.
- Columns → pick metrics (Spent, Revenue, ROI…).
- Download — get the Excel for a client/team report.
Good to know
- Same data source as Campaigns Statistics (Keitaro/Binom + Facebook).
- No OAS or custom metrics (those live only in Campaigns Statistics).
- Grouping order matters: [Team, Offer] and [Offer, Team] give different structures.
- A date range is required — there is no “all time” view.
- A pink “Unknown ad account” badge appears when a tracker row's ad account can't be matched — matching here is client-side (after retrieval), so it shows more often than in Campaigns Statistics.
- With no groupings selected, Reports returns a single summary row — a quick company/team-wide snapshot.
- Download is synchronous (the Excel generates immediately), unlike the Campaigns Statistics Export background job.