Module

Content

Managing the company's creatives together with their metrics. Most creatives are pulled automatically from Facebook — manual creation is the exception.

Access

AdminNoneManagerFullTeam Lead BuyerTeamBuyerOwn

Two tabs: “Content Total” (a flat table of all creatives) and “Content by Date” (a date drill-down).

Screen blocks

Content Total — a flat list of creatives with aggregated metrics for the period; expanding a row shows Facebook breakdowns.
Content by Date — Manager: Date → Team → User → Creative; Team Lead: Date → User → Creative; Buyer: Date → Creative.
Facebook breakdowns — age, gender, countries, devices, placements, video retention (25/50/75/95/100%) — loaded on expand.
Create New — manually create a creative: Name, Geos, Approach, media files (1–10).

Functions

Function	Description	Admin	Manager	Team Lead Buyer	Buyer
Creatives library	Preview, geo, approach, author + metrics (CPC, CPI, CPR, CFD, CTR, conversions).	None	Full	Team	Own
Facebook breakdowns	Demographics, devices, placements, video retention on demand.	None	Full	Team	Own
Manual create / edit	Add a creative or set geo/approach; the name must match the Facebook Ad name.	None	Full	Team	Own
Auto-sync from Facebook	Every 30 min: new ads → new creatives, media stored in S3.	None	Full	Team	Own

Fields / metrics

ClicksUnique clicksRegistersFTDSpentCPCCPICPRCFDCPMCTRClick2InstInst2RegReg2Dep

Scenario — «Evaluate the best creative of the month»

Open “Content Total”, set the period and filters (geo, approach).
Sort by ROI/Profit or by conversions.
Expand a creative — check demographics and video retention.
Scale the strong approaches, pause the weak ones.

Good to know

The creative name = Facebook Ad name = tracker parameter (Sub Id 3 / Token 3). Never rename — it breaks the data match.
Renaming a Facebook ad creates a NEW creative; history stays on the old one.
Approach is an optional tag; pulled from the tracker (Sub Id 6 / Token 6) or set manually.
What a Buyer sees depends on creative permission: All / Team / Personal (default Personal; only Admin changes it).
Manual creation accepts up to 10 media files, max 50 MB each.
Facebook breakdowns load on demand when you expand a creative (not pre-cached); Video Retention exists only for video creatives.

Screen blocks

Content Total — a flat list of creatives with aggregated metrics for the period; expanding a row shows Facebook breakdowns.

Content by Date — Manager: Date → Team → User → Creative; Team Lead: Date → User → Creative; Buyer: Date → Creative.

Facebook breakdowns — age, gender, countries, devices, placements, video retention (25/50/75/95/100%) — loaded on expand.

Create New — manually create a creative: Name, Geos, Approach, media files (1–10).

Functions

Function	Description	Admin	Manager	Team Lead Buyer	Buyer
Creatives library	Preview, geo, approach, author + metrics (CPC, CPI, CPR, CFD, CTR, conversions).	None	Full	Team	Own
Facebook breakdowns	Demographics, devices, placements, video retention on demand.	None	Full	Team	Own
Manual create / edit	Add a creative or set geo/approach; the name must match the Facebook Ad name.	None	Full	Team	Own
Auto-sync from Facebook	Every 30 min: new ads → new creatives, media stored in S3.	None	Full	Team	Own

Good to know

The creative name = Facebook Ad name = tracker parameter (Sub Id 3 / Token 3). Never rename — it breaks the data match.

Renaming a Facebook ad creates a NEW creative; history stays on the old one.

Approach is an optional tag; pulled from the tracker (Sub Id 6 / Token 6) or set manually.

What a Buyer sees depends on creative permission: All / Team / Personal (default Personal; only Admin changes it).

Manual creation accepts up to 10 media files, max 50 MB each.

Facebook breakdowns load on demand when you expand a creative (not pre-cached); Video Retention exists only for video creatives.